What is Pay per Click (PPC)?
PPC, or pay-per-click, is a type of online advertising. It's common to see PPC ads on sites like Facebook, Bing, and Google, but you can also see them in unexpected places. With pay-per-click advertising, the advertiser must pay a price every time one of their ads is clicked, which is why it's known as PPC.
Can PPC really be inbound?
Have you ever seen something like this for a product you have no interest in buying:
This is annoying and the opposite of the experience you're looking for your prospective customers, especially in the B2B space.
So how can you make an Inbound PPC campaign?
Think about your customers first and lead with value:
What Are the Different Types of PPC Ads?
Once you have a basic understanding of what PPC is. The second step would be to know the various types of PPC marketing campaigns that will assist you in building your online presence as well as promoting your products to the correct people. Our pay-per-click advertising agency works in close collaboration with your team in determining the most appropriate ads for PPC that you can utilize to complete the sales channel. There are a variety of pay-per-click ads that you can choose from, based on your objectives:
Search Ads
It is by far the most well-known method of marketing through paid search. Search ads are shown to potential customers already searching for your company or products on the internet. Pay per click ads is appropriate for brief campaigns or single-time promotions. Our Pay per click advertising company suggests search ads to companies seeking to obtain solid, high-quality leads from potential customers.
Display Ads
Display advertising is renowned for its efficiency in reaching over 90% of internet users. Display ads are displayed on Google's partner sites that target users who have visited websites related to the industry. Display ads use photos and text to catch internet visitors' attention and encourage them to act. Our pay-per-click advertising agency advises display ads to businesses with long sales cycles, as well as high-end or niche customers.
Amazon PPC Ads
Amazon advertisement is among the more sought-after PPC services available in the digital market. Amazon PPC ads allow Amazon sellers to increase brand recognition and increase sales. They also drive more customers to their stores by advertising sponsored ads in key website areas. At Thrive, we use the power of our PPC experts' technical expertise and experience to manage the Amazon PPC campaigns and increase the profit margin.
Social Ads
Social media-based paid advertising is the fastest-growing segment of pay-per-click marketing services. Social ads are displayed on social media platforms like Facebook, LinkedIn and Twitter. They are designed to target potential customers based on their interests, networks, and hobbies, in addition to other variables. Social media advertising is ideal for brands with a lively social media presence and highly targeted clients.
Cost Per Click (CPC)
Cost-per-click (CPC) is an online marketing measure used to measure the sum of cash paid per click in the pay-per-click (PPC) advertising campaign. Pay-per-click advertising is a significant increase for numerous online businesses, making it crucial to track cost-per-click and ensure a steady return on investment.
Pay-per-click models are utilized by many online platforms, like Google AdWords and Facebook. Knowing the cost of these campaigns and linking them to a particular objective, like the sales of products, is crucial to maximizing the effectiveness of marketing expenditure. Every click in a PPC advertising campaign is also used to show the amount of attention given to a person searching for the specific products of the business.