What is Pay per Click (PPC)?PPC, or pay-per-click, is a type of online advertising. It's common to see PPC ads on sites like Facebook, Bing, and Google, but you can also...
What is Social Media Marketing and what makes it Active or Passive, are they different? are they inbound?
What is: SMM, SMO, Active/Passive, Social Listening, SMM Monitoring??
What is Social Media Marketing (SMM + SMO + Active/Passive + Monitoring + Listening)?
SMM is a form of marketing online that uses social media platforms. SMM seeks to improve your brand's visibility and increase customer engagement by creating great content that people share with others. SMM comprises of :
- SMO (Social Media Optimization),
- Active SMM (Paid Ads)
- Passive SMM (Posts, groups, communities)
- Social Listening (Are people talking about you?)
- Social Monitoring (Are you interacting with them?)
What is the Purpose of SMM? How is it inbound?
The primary goal of SMM is to enhance user communications and brand visibility and reach new potential buyers. Buyers which hopefully fit your buyer personas and can feed your marketing funnel, "typical hallmark of an inbound strategy".
SMM usually involves creating high-quality content that users can share with their peers to attract top of funnel awareness.
Another use of SMM aims to receive immediate feedback from users to provide the company with the human element from customers or buyers at a later stage of the buyer process. Customers can engage with brands via social media, asking questions or raising concerns.
If they're happy with the content and the relationship with the business and the service provided, this kind of SMM is referred to as Social Customer Relationship Management (Social CRM) which can be a valuable asset for businesses to attract referrals and maintain high customer satisfaction.
Passive SMM (Social Media Marketing)
Passive Marketing via social media can be regarded as an idea that social media is optimized (SMO), which helps improve a business's image online.
Promotions that are passive promote activities on social media through posting status updates, images, tweets, or blog posts. Feedback from users can resolve issues, lessen satisfaction, and improve the overall user experience. In addition, the data is gathered in real-time, which accelerates the process and provides a higher degree of collaboration.
Do Search Engines Care about Social Media?
Like SEO, SMO drives new and individual visitors to a particular site and feeds the existing SEO strategy. Since many people use social media for details, sharing links, and establishing a strong link network (link development campaign).
Active SMM Promotion
Active promotion involves linking a website's content to social media platforms (similar to RSS and social media share buttons). SMM is a way to use these social networks:
- Google+
- YouTube
Every social media platform has the TOS (Terms of Service) different for businesses and individuals. For example, only companies can run sponsored advertisements to draw a larger audience and increase the traffic to their website or web page that is specialized.
What is the difference between SEO, SEM, & SMM?
SEO (Search Engine Optimization) whatever the position in a company, you need to learn a few essential digital marketing terms. Take into consideration that your customers in the food industry communicate with you via the internet in new ways. Knowing the difference between SEO, SEM and SEM can assist your company is growing. What is the difference between SEO, SEM, and SMM? All three can be equally important depending on what your business goals are.
