What is the difference between SEO, SEM, and SMM?

Every Business in the Nordics and in the world that is fit to do business in the 21st century should have both SEO, SEM & SMM Strategies especially to build an effective inbound strategy. 

SEO (Search Engine Optimization)

Search Engine Optimization (SEO) refers to an established list of top practices to optimize your blog and website to be discovered by search engines such as Google, Bing, and Yahoo. These strategies can enhance the search engine results page (Search Engine Result Page). For instance, you could consider using the Google "snippet" of information when submitting a long-tail search or talking directly with Google or Siri. This helps ensure that the correct users find your business and your products/solutions. Another critical aspect of the on-page SEO methods include:

• Navigating for the user is easy.
• Pages that load quickly
• Mobile-friendly pages
• High-quality, consistent content (key in SEO)

Off-page SEO is exactly what it is: the most effective method unrelated to your blog or website. Backlinks are an instance. Think of them as votes to your website's content. The 'vote' is when a website refers to your content on their blog and mentions it as the source. Off-page SEO can be more difficult because external factors influence it. Off-page SEO happens the process where a representative of a company writes blog posts on behalf of your company or brand(s), after which they hyperlink it to your website. The reverse is also true. Salespeople and companies should collaborate with consultants, dealers, and even users to provide beneficial information. This is the only way to effectively "win" online.

SEM (Search Engine Marketing)

The term "SEM" (search engine marketing) is a paid online advertising method for increasing website traffic. For instance, AdWords allows you to pay Google to let your content appear first, increasing the visibility and amount of traffic. Pay per Click PPC is a famous phrase. Because of the market's saturation and the high price associated with AdWords and paid ads has increased dramatically, leading to the next stage of SEM, PPC marketing on social media platforms. Have you noticed an underlying pattern?

SMM (Social Media Marketing)

As a result of the link development procedure, SMM is intrinsically tied to SEO on the web. Take a look at the very first. Is your LinkedIn profile visible? Twitter? This is also true for businesses. The presence on several social media platforms will help your company and brand(s) to be found. Social media aim to generate high-quality website traffic to landing pages, pages, and blogs, to engage users and generate revenues with a trackable ROI. Social networking websites comprise Facebook, Twitter, LinkedIn, YouTube, Google+ and Instagram. And now Snapchat.

Discover the platform that your clients (or followers) are using, completely know them, and then provide them with the best content tailored to their requirements. For instance, if you intend to engage bartenders, your strategy for content will benefit bartenders. The data you collect will allow you to educate your customers, market yourself as an expert in your field and keep your name prominently in the minds of your customers. In addition, SMM lets you build your brand's voice on the internet. An SMM campaign could also comprise paid social media advertisements.